Pay Per Click (PPC) Packages (Google Ads, FB Ads, Twitter Ads, LinkedIn Ads) in India | Digital Lead Group

Businesses have been going digital for a while now, and the best way to succeed is through paid ads. PPC ads have become one of the most popular ways to advertise your products or services in this age of technology. Google Ads (AdWords) helps you craft impactful advertisements that generate revenue from those clicking on them with different search engine listings. Initially, it is hard to determine whether you’ll get visitors or even clicks; with the right strategies, your investment will pay off big time as commission credits are instantly credited into your account upon click, without any limitations put up by third parties like Google.

Our PPC experts at Digital Lead Group are always happy to help you with PPC optimization. Our expert team can set up a customized plan that matches your budget. You can invest little or much money into advertising on search engines like Google Ads (AdWords), depending on how many visitors click onto your website. There are no risks involved – If there are no clicks, then all traffic costs will be equivalent to nothing! The most crucial step is selecting from a broad range of options: mobile ads, targeted remarketing, and other miscellaneous options.

Google Ads Management Calendar

Daily Tasks

☐   Checking for any Google Ads warning, opportunities, payment related issue and take necessary actions as needed.

☐   Ensure all landing pages are working perfectly – ensure the site is up

☐   Respond to all client emails

Weekly Tasks

☐   Conversion Analysis: Analyse AdGroup wise Cost/Conv. by comparing performance over past 7 days and make edits to the AdGroups with major declining conversions or Cost/Conv.

☐   Budget Optimization: Run a report for the past seven days to see if spend is hitting the daily budget. Allocate more budget or pause underperforming keywords if/as needed

☐   Run Impression Share Report: If Impression Share is low then allocate more budget or change match types of the underperforming keywords

☐   Conduct competitive analysis with auction insights: Review if any competitor is outranking our ads.

☐   Running Experiments: Run experiments if needed for a week for the poor-performing campaigns.

Monthly Tasks

☐   Adding Negative Keywords: Run Search Term Report and add negatives as found.

☐   Adding Target Keywords: Get new target keyword ideas from the search term report or run manual keyword research for the adgroups with low impressions.

☐   Tweaking Keywords: Reviewing performance of the existing keywords and changing match types if/as needed.

☐   Tweaking Keyword Bids: Reviewing average ad position and tweaking keyword bids if/as needed.

☐   Keyword Cannibalization / Conflict Check: Check and ensure 2 or more adgroups are not competing amount each other for the same targeted keyword. Remove or change keyword match type if/as applicable.

☐   Ad Tweaks: Checking ad performance across the AdGroups and tweaking ads, pausing ads, writing new ads if/as needed.

☐   Competitors Ad Review: Checking ads of the competitors and gathering new ideas.

☐   Researching and implementing new campaign level bid strategies that can be effective

☐   Ad extension analysis & optimization if/as needed

☐   Device Performance Review: Check device performance of the last 30 days and bid adjust if/as needed

☐   Conversion Tracking: Check all conversion tags are active and data is populating properly.

☐   Creating separate campaigns for targeting display network (Display, Video and G-Mail) ☐   Banner Ads, Video Ads and G-Mail Ads Creation ☐   Implementing Extensive Campaign Settings and advanced targeting options. ☐   Comprehensive keyword analysis for all the service categories including negative keyword analysis to reach specific audience ☐   Effective research of placements and implementing the same under an ad group. ☐   Researching the appropriate audiences and excluding the problematic ones in the campaign. ☐   Researching the appropriate topics for showing the ads. ☐   Ad Group Ideas (Custom Intent, Keywords, Custom Affinity, Topics and Placements) ☐   Advanced scheduling options, especially targeted for appropriate business hours (if the client wants the same) ☐   Performing custom bid adjustments for effective campaign optimisation. ☐   Creating conversion tracking codes for tracking the campaign performance. ☐   Targeting Previous Users through Remarketing.

Quarterly Tasks

☐   Tweak Ad Schedule: Reviewing day wise and time wise quarterly performance and adjusting ad schedule.

☐   Tweak Geotargeting: Reviewing location wise quarterly performance and bid adjustment, pausing poor performing location or adding locations if/as needed.

☐   Create New Campaign: Setup new campaign using Best Performing AdGroups to utilize the budget.

☐   New Targeting Ideas: Discuss about new network targeting, campaign ideas that might increase conversions.

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Facebook Paid Advertising (Task List) –         Facebook Business A/C Creation –         Facebook Campaign Creation –         Custom Ad Set Creation (Target Audience Demographics, Interests etc) –         Excluding Problematic Audiences and Interests –         Including Targeted Locations and Excluding Problematic Ones –         Implementing Advanced Campaign Settings –         No of Products to be Focused (10 or More) – varies as per package –         No of Ad Variations (3 for Each Product) – varies as per package –         Image Resizing for Various Ad Formats –         Ad Formats Included (Carousel, Single Image, Single Video, Slideshow and Collection)   Instagram Paid Advertising (Task List) –         Instagram Business A/C Creation –         Instagram Campaign Creation –         Implementing Advanced Targeting Options –         Different Types of Ads Creation (Stories Ads, Photo Ads, Video Ads, Carousel Ads and Collection Ads) –         Monitoring Ads Performance and Making Necessary Changes.

 

LinkedIn Paid Advertising (Task List) –         LinkedIn Business A/C Creation –         LinkedIn Campaign Set up –         Detailed Demographic Profiling –         Extensive Market Research –         Assorted AD copies (Sponsored Content, Sponsored InMail, Text Ads etc.) –         No of Ad variations to be used (3 for each product or service) – varies as per package –         Applying Proper Bid Strategies (CPC or CPM) –         Multiple Targeting Set Up –         Custom Audience Creation and Implementation –         Campaign Monitoring from Time to Time –         Campaign Optimization –         Monitoring Ads Performance from Time to Time.   Twitter Paid Advertising (Task List) –         Business A/C Creation on Twitter. –         Twitter Campaign Creation Using a Defined Business Goal or Objectives. –         Creating Effective Ad Groups for Targeting through Interests and Keywords. –         Creating Custom Creative for an Effective Paid Ad Promotion.

If you want to learn more about how different packages work for your business, contact us for details. We’ll show you the best way to get a package that will be appropriate for your business.