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Digital Marketing Training

Enroll in Digital Lead Group’s Professional Digital Marketing Training Course

Learn the fundamentals of Digital Marketing with our online digital marketing training courses. Learn to navigate through Google’s algorithms and become a Pro in just three months.

You can become a digital marketing expert and update your skill sets with our 40-hour online course might be perfect for anyone who wants it all.

You can become a pro in digital marketing with our 40-hour online course. Train from Google Certified Industry Experts and become an expert at Digital Marketing, Email Marketing, Social Media Management, or SEO.

Digital Marketing Training at Digital Lead Group: Course Overview

Google Certified Trainers teach our Digital Marketing Course with 5+ years of experience in the industry.

At Digital Lead Group, you learn from industry experts in a highly professional environment.

When you enroll in our digital marketing training, we let you handle live projects to understand practical know-hows.

We encourage you to develop an in-depth understanding of the essential concepts. Our mock tests are designed to evaluate your performance from time to time. We help you prepare to pass Google-certified online exams with 80% or the minimum passing score.

We can develop customized training based on our mutual agreement.

Who Is the Best Candidate For Our Course?

Entrepreneurs can join our course to leverage digital marketing to scale their businesses.

Marketing/Sales professionals looking to upgrade their skill sets may enroll in our courses.

Internet Marketers who want Google Ads stamp of authentication can benefit from our training courses.

Our learning method is hands-on training: 50% theory & 50% practical.

Contact us on (+91) 7003503826 | (+91) 9830249581 to learn more about our training programs.

SEO Training: Course Outline

Module 1: Introduction to SEO

Basic Introduction to SEO and Google Ranking Algorithm

Fundamentals of SERP: Search Engine Commands, Operators, & ranking factors

Keyword Research: keyword research guidelines, keyword segregation, targeting primary, secondary, long-tail keywords

Perils of Keyword Stuffing

 

Module 2: On-Page SEO

Generating Title and Meta Description

Optimizing Social Media Tags

Content Creation and Content Optimization: keyword density and keyword proximity

Robots.txt and XML optimization

Google Webmaster and Google Analytics Management

Fundamentals of HTML

Accessing files with the FTP software

 

Module 3: Off-Page SEO

Best Practices of off-page SEO

Fundamentals of Link Building

Understanding DA, DR, PA, Spam Score, and other indicators

Directory submission

Article submission

Press Release distribution regulations

B2B/Classified submissions

Guest Blogging

Contextual link building

Module 4 – Miscellaneous

Website Audit

How to Detect Black Hat SEO

How to Prepare an SEO Strategy

Google Algorithm: Panda, Penguin, and EMD

PPC Training: Course Online

Module 1:

Introduction to Online Paid Advertising

Keyword Research, Keyword Analysis, & Keywords Grouping

Keyword Matching

 

Module 2:

Fundamentals of Google PPC

How to Handle MCC Accounts

Generating Campaigns for Google Search Network

Introduction to AdWords: text ads, mobile ads, etc.

How to Write Compelling Ad Copies

AdWords: customer targeting

AdWords: Bidding & Budget

Fundamentals of Ad Extensions

AdWords Policies & Best Practices

AdWords Performance Indicators

Optimizing Landing Pages

Advanced Techniques

 

Module 3:

Display Ads: Introduction, Campaign Setup, Banners, and Display Tools

Remarketing

 

Module 4:

Traffic Analysis:  Introduction, Analytics Code Integration, Goal Setting, and Performance Metrics

AdWords Report Generation

Application Program Interface (API)

AdWords Tools and Best Practices

AdWords Payment Processing

 

Course Details:

Course Duration: 40 hours (approx. 3 months)

Course Fee:

Payment Method:  Credit /debit cards/PayPal

Certification: Digital Marketing Certification from Google

Google Ads Search Certification

Google Analytics Certification

Google Ads Display Certification

Google Ads Video Certification

Shopping Adds Certification

To enroll in our online digital marketing courses in Kolkata, talk to your digital marketing experts.

Email: [email protected].com

Phone: (+91) 7003503826 | (+91) 9830249581

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