Enroll in Digital Lead Group’s Professional Digital Marketing Training Course
Learn the fundamentals of Digital Marketing with our online digital marketing training courses. Learn to navigate through Google’s algorithms and become a Pro in just three months.
You can become a digital marketing expert and update your skill sets with our 40-hour online course might be perfect for anyone who wants it all.
You can become a pro in digital marketing with our 40-hour online course. Train from Google Certified Industry Experts and become an expert at Digital Marketing, Email Marketing, Social Media Management, or SEO.
Digital Marketing Training at Digital Lead Group: Course Overview
Google Certified Trainers teach our Digital Marketing Course with 5+ years of experience in the industry.
At Digital Lead Group, you learn from industry experts in a highly professional environment.
When you enroll in our digital marketing training, we let you handle live projects to understand practical know-hows.
We encourage you to develop an in-depth understanding of the essential concepts. Our mock tests are designed to evaluate your performance from time to time. We help you prepare to pass Google-certified online exams with 80% or the minimum passing score.
We can develop customized training based on our mutual agreement.
Who Is the Best Candidate For Our Course?
Entrepreneurs can join our course to leverage digital marketing to scale their businesses.
Marketing/Sales professionals looking to upgrade their skill sets may enroll in our courses.
Internet Marketers who want Google Ads stamp of authentication can benefit from our training courses.
Our learning method is hands-on training: 50% theory & 50% practical.
Contact us on (+91) 7003503826 | (+91) 9830249581 to learn more about our training programs.
SEO Training: Course Outline
Module 1: Introduction to SEO
Basic Introduction to SEO and Google Ranking Algorithm
Fundamentals of SERP: Search Engine Commands, Operators, & ranking factors
Keyword Research: keyword research guidelines, keyword segregation, targeting primary, secondary, long-tail keywords
Perils of Keyword Stuffing
Module 2: On-Page SEO
Generating Title and Meta Description
Optimizing Social Media Tags
Content Creation and Content Optimization: keyword density and keyword proximity
Robots.txt and XML optimization
Google Webmaster and Google Analytics Management
Fundamentals of HTML
Accessing files with the FTP software
Module 3: Off-Page SEO
Best Practices of off-page SEO
Fundamentals of Link Building
Understanding DA, DR, PA, Spam Score, and other indicators
Press Release distribution regulations
Contextual link building
Module 4 – Miscellaneous
How to Detect Black Hat SEO
How to Prepare an SEO Strategy
Google Algorithm: Panda, Penguin, and EMD
PPC Training: Course Online
Introduction to Online Paid Advertising
Keyword Research, Keyword Analysis, & Keywords Grouping
Fundamentals of Google PPC
How to Handle MCC Accounts
Generating Campaigns for Google Search Network
Introduction to AdWords: text ads, mobile ads, etc.
How to Write Compelling Ad Copies
AdWords: customer targeting
AdWords: Bidding & Budget
Fundamentals of Ad Extensions
AdWords Policies & Best Practices
AdWords Performance Indicators
Optimizing Landing Pages
Display Ads: Introduction, Campaign Setup, Banners, and Display Tools
Traffic Analysis: Introduction, Analytics Code Integration, Goal Setting, and Performance Metrics
AdWords Report Generation
Application Program Interface (API)
AdWords Tools and Best Practices
AdWords Payment Processing
Course Duration: 40 hours (approx. 3 months)
Payment Method: Credit /debit cards/PayPal
Certification: Digital Marketing Certification from Google
Google Ads Search Certification
Google Analytics Certification
Google Ads Display Certification
Google Ads Video Certification
Shopping Adds Certification
To enroll in our online digital marketing courses in Kolkata, talk to your digital marketing experts.
Email: [email protected]
Phone: (+91) 7003503826 | (+91) 9830249581